Textbook Discussion: The Indie Band Survival Adviser A hardly any weeks ago, I threw a textbook start affair for my friends, Randy Chertkow and Jason Feehan to celebrate the start of their fresh fabulous textbook, “The Indie Band Survival Adviser,” published by St. Martin’s Griffin here in Fresh York, and I was honoured to be interviewed and prominently featured in the PR page. Weighing in at 329 pages, it is jam-packed complete of incredible advice. “The Indie Band Survival Guide” is a textbook that all artists, independent or not, charge to own. Randy & Jason are founding members of the Chicago based independent band Beatnik Turtle, and this textbook started outside as their blog where they chronicled their personal familiarity releasing a whopping 18 albums, touring, building a formidable next, and writing air for movie and TV. This textbook was not motivated by means or a want for name. It came from the 12 age of familiarity as independent artists that they achieved directly by releasing albums, and as they learned along the action, they wrote it all down. As their lessons and experiences grew, so did their blog, and as of their blog a literary agent approached them, and they got a publishing deal. It was too dense not to address a hundred sheet discussion of this book… Randy & Jason hand right the identical philosophies and opinions approximately the realities of the ‘new’ air matter and their insights are striking and too valuable to accept to stay ahead during this agrarian west age of the air matter. When I started Ariel Publicity in 1996 there was ONE discussion that took put at all air festivals love SXSW and in my work and anywhere you went where there were musicians show. That discussion was: “How am I going to receive signed?” The aboriginal answer mark this textbook makes is: Back in the time when getting signed was the principal ambition of all artists, the full pastime was all approximately winning over aloof a hardly any answer write executives in the matter. Nowadays, the rules accept completely changed and this is no longer accurate at all. It’s immediately the sole albatross of the artist to booty on what an full staff used to accomplish, and there is a abundance to booty on. This textbook begins by reminding artists that you don’t accept to accomplish it all alone, and that technology is admirable and helps empower artists, “but it’s not the technology that will amuse your air listened to, booked, distributed, played, seen, and publicized.” It’s bodies. Bodies accomplish matters happen for musicians… Here are some highlights that struck me: - Randy & Jason booty you buttoned up the myths and realities of old-school air matter versus the fresh air matter, including how commercial radio works and why independent artists will accept to spend between $20,000 and $100,000 to receive commercial radio airplay - Why signing to a above name makes no idea in this time and time - Why networking is answer and how it doesn’t accept to air icky - How to employ your fans to advice you network and amuse the chat outside approximately you - Bodies who accept met you or seen you play alive are possible to be in the minority of bodies who will listen to your air immediately that the Internet is the figure one medium for air delivery - The accent of a acceptable website and why aloof having a MySpace sheet is a ample error and how to way it soup to nuts and how to accomplish bodies give back to your website over and over - A all adviser to blogging and micro-blogging and the benefits - The ins and outs of social networking - How to actualize a CD, at ease studio versus pro studios, everything approximately CD manufacturing and merchandising with a all bulleted file, which they accommodate so you don’t much accept to anticipate. You aloof accept to chase the file and amuse your CD released - Copyright laws and trademark your rights to the songs and disc in a handy flow chart that breaks down every angle, from sampling to who pays you to trademark - Why multi-tasking is completetly needed for artists in this time and time and why having multiple means streams is what will accomplish you means in the continued amble. - The afterlife of the ample splash - The fresh access for releasing albums is slow and regular wins the competition - How to receive booked at clubs and home concerts, charity events, festivals, school gigs and weddings - How to receive your fans to advice you amuse the chat outside This textbook is an indispensable goldmine and a must-have for every independent musician’s lib. No affair what akin you are at in your life, you charge to own this fabulous textbook, The Indie Band Survival Adviser. Here is a free of charge preview on their website: indiebandsurvivalguide.com/ Don’t miss outside on a chance to chicken feed your air life for $14.95 - buy this textbook nowadays! Amazon Link: tinyurl.com/indieband Test outside photos from the release affair on Flickr! .flickr.com/photos/arielpublicitypr/